Imagine the VIP at a very large company you would like to partner with or work for asks about your organization, company, or work. You only have two minutes to impress them before they leave for their next important meeting, GO!

Did you get the importance and mission of your work across or did you clam up as millions of thoughts flooded your mind? Missing this opportunity is like letting the one eligible person at speed dating get away because you couldn’t make a connection before the bell rang. Well it isn’t quite the same… but you get the point, it is important to have a speech well prepared when a similar situation arises.

Short, informative, and persuasive speeches such as these are known as elevator speeches or elevator pitches. Their name comes from the idea of being in an elevator with someone and getting a convincing message across from the time it takes to get from the lobby to your destination point.


An elevator speech should be used as a brief, persuasive speech that sparks the interest of the person you are sharing it with. Follow the 5 steps below to write your own elevator speech:

1) Identify the goal of your speech

Identify who you wish to convey your message to and what idea or message you want to share before you begin writing.

2) Explain what you do and what makes you unique