Starting an event planning business can be intimidating, even scary. You may fear the perceived risks that are involved and question whether you can handle them. However, once we release what fear really means “False Evidence Appearing Real” (by: unknown) we have the opportunity to overcome.
Just remember this: “Doubt kills more dreams than failure ever will.” – Suzy Kassem
I love this quote and its nudge toward jumping all in. Who are you starting an event planning business for anyway? That’s right, for Y-O-U, you!
Does Fear Go Away Once I’ve Started?
Fear and doubt are part of going beyond your comfort zone and growing. Fear still exists as an entrepreneur, even when you’ve been in business for as long as I have. You know what I fear? I fear doing Facebook live. It is a real stretch for me. For some reason, I can’t get past this.
I can talk on the phone, do face-to-face meetings, speak in front of a crowd and many other things, but Facebook Live gets me all the time. However, when I go face my fears and do, whatever it is that I fear, it usually is really rewarding; it’s just a matter of a little practice. And yes, I need to do more Facebook Live.
When Others Add to Your Fears
Often family and friends will discourage you from going into business on our own. They think they are giving you advice that will help you, but it can be discouraging when you’ve decided to ‘do your own thing’. I remember when my parents told me I needed to get a ‘real job’ as if what I did was a hobby.
You’re Not Alone
Many people are in the same position as you. Trust me when I say you are not alone. Let’s examine the top five fears commonly found among those wanting to start an event planning business and how Event Heroes can help:
1. Not Enough Money

When isn’t money presenting itself as an obstacle? Money is a tricky thing, isn’t it? We work for an income to support ourselves and our families so that we can do things we enjoy. Did you know that if you work full time from ages 18-67, you will have worked 92,120 hours (source) during that time? That’s A LOT!
Wouldn’t you rather spend that timed doing something you LOVE?!
What I’m trying to say is that investing in yourself and your event planning dream is worth it.
With our Event Heroes training, you are paying for quality training that will get you jump started in your business. When you follow our business practices, you’ll make back your investment with a couple of events.
2. Overall Fear

Fear can be several things. Whether it’s fear of failure, fear of the unknown, fear of not being good enough… Just let go of them! Fear can be paralyzing. The more you dwell on it, the more you second-guess yourself. This is all wasting time when you could be out there growing your business!
With the support found in the Event Heroes community, you can ask questions as you begin your journey. This helps alleviate any fears that may arise. We want to be with you every step of the way.
3. Not Enough Time

I just finished attending a group where we talked about making the most of our fringe hours. Those are the hours in between activities or daily tasks where you can spend time on things you enjoy.
You will never find time for things you enjoy; you must make time. Sometimes the dirty laundry and dishes can wait, put your passions first. If you love event planning, make time for it.
4. Lack of Support

If you find that you don’t have emotional support from your friends or family, it can be hard to pursue your dreams. I personally find that if others doubt my abilities, I’m more motivated to succeed. Just tell me I can’t and watch me make it happen, just to prove you wrong.
If you’re looking for support in the form of mentorship, motivations, and cheerleading, let the Event Heroes community fill that role for you.
5. Inexperience

We all start somewhere, and my guess is that you DO have some experience under you belt. Most people who come to me for event planning advice found their interest sparked while planning a party, wedding, or event for a friend or family member.
Sometimes you may surprise yourself if you sit down and write out all your experiences related to event planning. There’s probably a lot more there than you thought!
If lack of business or formal customer service experience is a fear of yours, then know that we have a system in place to address this! We interview many professionals in the event and business world to help you know how to best operate your business.
Putting Your Fears Behind You
I’ve always taken my business seriously and have been able to raise my kids while doing what I love. Now, that’s not to say you should quit your job and jump in with both feet. You can make a great side-hustle income working in the evenings and weekends until this does take over and become your full-time business if you so choose.
However, if you can jump in with both feet, there is nothing like “fail or succeed entirely” to motivate you to do what you what to do. And it’s harder to let yourself down, because you know you can do it – you’re awesome after all!
How to Get Started Confidently
Starting a business alone can be scary and time consuming as you learn the ropes. Let us help you overcome your fears and minimize the learning curve to get you scheduling and planning events sooner than later! Heck, our system will even save you time and MONEY in the long run. You’ll be up and running and ready to tackle events in no time.
Ready to start your Event Hero membership? Sign up today.
Watch for me to do more Facebook live soon as I face my fears!

About the Author
Tracy Fuller-White has owned and operated an event production company for 30+ years and has done events nationally and internationally for fortune 100 and fortune 500 companies.
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