Photo by Ayelie
The dried granules are out of the bag: Starbucks is rolling out their version of instant coffee. They claim it will “absolutely replicate the taste of Starbucks coffee.” I’m a little skeptical about that, but I do think it’s a bold move in the right direction for the company. It’s just a matter [...]

I had the privilege of hearing Joseph Jaffe speak tonight. Jaffe (marketer, consultant, author, blogger extraordinaire) was the fourth speaker taking part in the Conversations About the Future of Advertising series.
His presentation (and the theme of his latest book, Join the Conversation), focus on the refreshing concept of brand engagement with customers as a conversation. [...]