Original photo by ElvertBarnes

There’s something about this post from Minneapolis Metblogs earlier today that fascinates me. It’s not the subject matter per se (a scoop on the latest venture of a recently fired local weather man) it’s the story’s sources. They cite a tweet by local blogger and entrepreneur, Graeme Thickins (go Graeme!), and the meterologist’s LinkedIn profile.

Twitter and LinkedIn? Why not? Both can be valid sources of certain types of information, both are public, and, most importantly for journalists and bloggers alike, they are readily accessible. Continue reading →

I had the privilege of hearing Joseph Jaffe speak tonight. Jaffe (marketer, consultant, author, blogger extraordinaire) was the fourth speaker taking part in the Conversations About the Future of Advertising series.

His presentation (and the theme of his latest book, Join the Conversation), focus on the refreshing concept of brand engagement with customers as a conversation. One that involves give and take, not just push and pull. He had lots of examples of how this can create real engagement with companies, especially those reaching into the social web space. He also spoke of the pitfalls when initiatives are not supported longterm or companies refuse to truly listen. Continue reading →

My first MinneWebCon experience was overwhelmingly positive. My head is swimming with ideas from the day’s presentations. Continue reading →

I’ve loved making mixtapes since I was a kid holding a clunky tape recorder next to the stereo speakers. As my technique grew more sophisticated, I’ve followed the progression of the art form from cassette to CD. At long last, the essence of making a mixtape has come to the web. Continue reading →