I had the privilege of hearing Joseph Jaffe speak tonight. Jaffe (marketer, consultant, author, blogger extraordinaire) was the fourth speaker taking part in the Conversations About the Future of Advertising series.

His presentation (and the theme of his latest book, Join the Conversation), focus on the refreshing concept of brand engagement with customers as a conversation. One that involves give and take, not just push and pull. He had lots of examples of how this can create real engagement with companies, especially those reaching into the social web space. He also spoke of the pitfalls when initiatives are not supported longterm or companies refuse to truly listen. Continue reading →

My first MinneWebCon experience was overwhelmingly positive. My head is swimming with ideas from the day’s presentations. Continue reading →

I’ve loved making mixtapes since I was a kid holding a clunky tape recorder next to the stereo speakers. As my technique grew more sophisticated, I’ve followed the progression of the art form from cassette to CD. At long last, the essence of making a mixtape has come to the web. Continue reading →

Have I mentioned that I am LOVING the Conversations About the Future of Advertising series? On deck this week was Matt Dickman, blogger and director of Digital Marketing for Fleishman-Hillard. His blog, Techno//Marketer is outstanding and is listed as one of the Advertising Age’s top 150 marketing blogs. Continue reading →