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Re-'bou-ted: Caribou Coffee's new brand

March 3rd, 2010  |  best of, coffee, design  |  10 Comments

caribou-logos

I have a love/hate relationship with Caribou Coffee. Followers of my Foursquare activity will find this surprising since I check into their locations frequently. While not my favorite corporate cup of joe, I often fall prey to the convenience of tripping over their stores throughout my day (most of their 500 locations are in Minnesota).

Don’t get me wrong, there are some things I really enjoy about the Caribou experience: the fireplaces, their Monday Happens campaign ($1 coffee on Mondays), and the company’s line of reusable knitted and fabric cup sleeves to name a few. So I was naturally quite interested when they announced their new logo and branding direction on March 1.

The world’s second-largest coffee retailer (a very distant second to Starbucks, but still impressive) is based here in the Twin Cities and stayed close to home for guidance on their new branding effort. Minneapolis ad agency Colle+McVoy is responsible for the makeover which ironically aims to make the chain feel less regional. Brandweek describes it as an attempt to “bolster its appeal as a branded coffee company by playing down the ski lodge imagery and, yes, the caribou, with a sweeping rebranding.” Continue reading →


The year in pictures – my 365 Project

February 15th, 2010  |  photography  |  1 Comment

I finished my 365 Project on January 1, 2010. I took a photo a day for a year. It was probably one of most frustrating yet rewarding things I’ve ever done. Some of my favorites are featured in the video (made with Animoto) below.

I did a similar video for my first 100 days.
Continue reading →


I'm back (from outer space)

February 14th, 2010  |  observed  |  1 Comment

closed

My original plan was to take a few weeks off from blogging in January to get a jump on some plans I had in place for the new year. I guess I lost momentum after that because as the subsequent weeks went by I had less and less motivation to get back to it. So before I drift even farther away, I thought I’d drop anchor.

I’ll be getting caught up over the next few weeks, restarting Typography Thursday, as well as launching a number of new projects and site enhancements. Please stay tuned.

Photo by me


Typography Thursday: 12/31

December 31st, 2009  |  typography  |  1 Comment

As the last Typography Thursday of 2009, I thought I’d alternate between looking back and looking forward. There are lots of exciting things in store for TyTh in 2010. I can’t wait to share them with you. Until then, here’s hoping your New Year is happy, healthy and properly kerned.

2009_Calendar_comics
(Illustration by PostTypography)

50 Best Free Fonts From 2009 - Creative Nerds offers a really solid groups of quality fonts from the past year. This is a nice companion to the Henry Jones list (The Best Free Fonts of 2009) I posted earlier this month.

Have any deep, dark, type secrets you need to get off your chest? Leave them in the 2009 year end type confessional over at Typophile.
Continue reading →


My musical Christmas gift to you – 2009

December 24th, 2009  |  music

Over the years my Christmas mixtapes have made the transition from CD to virtual creations. They fall into two distinct themes in honor of the contradictory states many folks fall into during the holidays. OneĀ captures the warm and fuzzy sounds of the season while the other vacillates from despair to bewilderment.

No matter where you landed on the emotional scale this year, I hope you enjoy them both. Continue reading →


Typography Thursday 12/24 (Holiday Edition)

December 24th, 2009  |  typography

In the spirit of gift-giving season, I thought it would be fun to share some items from my typographic-themed wish list. What’s on yours?

amp
Cast Iron Ampersand

VPR0001260_P2
Kern Zip-up
Continue reading →


A very special SMBMSP holiday podcast

December 19th, 2009  |  events  |  1 Comment

smbmsp-red-sqWhat would the holidays be without cheesy holiday specials? Thankfully, we don’t have to find out. The December Social Media Breakfast – Minneapolis/St. Paul (SMBMSP) podcast is both special and cheesy with an added dose of holiday cheer.

This month, Rick Mahn, Brad Bellaver and myself are joined by special guest Lindsi Gish (Communications ManagerĀ  at Second Harvest Heartland). Second Harvest Heartland operates the fourth largest Feeding America member food bank in the United States. Lindsi discusses some of the ways the organization uses social media.

We also touched on details about the next event, how SMBMSP gear makes great gifts (SMBMSP store), and were visited by some surprise guests (including one from the North Pole).

Thanks to BellaMedia for ongoing prodcution support of the SMBMSP podcast.


Typography Thursday 12/17

December 17th, 2009  |  typography

c
Mitchell Library Alphabet – To celebrate their 100th anniversary the Mitchell Library (the State Library of New South Wales in Sydney, Australia) unveils this beautiful and education alphabet. Each letter is made up of bits and pieces from their eclectic collection. Some of the letters are accompanied by videos explaining the origins of their constituent parts all wrapped in a lovely interactive web interface. (via I love Typography)
Continue reading →


Typography Thursday 12/10

December 10th, 2009  |  typography

helveticat
Helvetica tshirt – Oh the humanity! This “slap in the typeface” is brought to you by BustedTees. (Thanks to Mitchell Hislopp & Lindsi Gish)
Continue reading →


Typography Thursday: 12/3

December 3rd, 2009  |  typography

There’s a bunch of catching up to do after TypeTh took the week off for Thanksgiving. Let’s get right to it.


Neutra Face/Lady Gaga parody – One of the best type-inspired, pop song paradies I’ve seen in… well, never. There aren’t too many out there. But this one is awesome. You can download the mp3. Here’s the typeface that inspired the song. “You can read my Neutra Face, even if it’s bold italic” – brilliant! (Thanks to Meg Canada)

ampersandwich
Ampersandwich Tee – SimpleBits’ Dan Cederholm created this truly delicious shirt. (Thanks to Nicole de Beaufort)
Continue reading →


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Me in a nutshell

Hi there. I'm Mykl Roventine. I design things like web sites, WordPress blogs and social media strategies. This is my personal blog (not affiliated with any employer or client) where I write about design, the social web, typography and coffee.
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Recent Posts

  • The Non-Designer's Guide to WordPress (presentation)
  • Chilled for Charity: I took the plunge at the Deep Freeze Dunk
  • My musical Christmas gift to you – 2012 edition
  • SMBMSP Podcast – December 2012
  • It's Give to the Max Day in Minnnesota. Here's who I'm supporting and why.
  • SMBMSP Podcast – November 2012
  • Free "I Voted" images (spread 'em around)
  • Happy Movember!






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