{"id":18472,"date":"2016-02-08T22:40:50","date_gmt":"2016-02-09T04:40:50","guid":{"rendered":"http:\/\/www.myklroventine.com\/_dev\/eventheroes\/?p=18472"},"modified":"2019-09-26T22:43:27","modified_gmt":"2019-09-27T03:43:27","slug":"5-ways-to-add-value-to-event-sponsor","status":"publish","type":"post","link":"http:\/\/www.myklroventine.com\/_dev\/eventheroes\/2016\/02\/08\/5-ways-to-add-value-to-event-sponsor\/","title":{"rendered":"5 Ways to Add Value to Event Sponsor"},"content":{"rendered":"<p class=\"font_8 color_11\">Event sponsors go out of their way to provide financial assistance so that you can achieve your event goals. A successful event can hinge on the amount of sponsors and assistance they provide. Because of the important role that they play, it is vital to make sure that they get proper recognition and that you show your appreciation. Follow the five tips below to ensure that event sponsors feel valued when participating in your event:<\/p>\n<p class=\"font_8 color_11\"><strong>1)\u00a0\u00a0 \u00a0Add sponsors\u2019 names to ALL the event\u2019s media announcements<\/strong><br \/>\nNothing shows appreciation and adds value to your sponsor like putting their name on all the elements of the show. Add their name and logo to all of the following:<\/p>\n<p class=\"font_8 color_11\">a)\u00a0\u00a0 \u00a0Social media sources \u2013 LinkedIn, Facebook, Twitter, Pinterest, and all the mobile apps as well<br \/>\nb)\u00a0\u00a0 \u00a0All press releases<br \/>\nc)\u00a0\u00a0 \u00a0All printed material<\/p>\n<div id=\"innercomp_acsu2i6j\" class=\"s_heNoSkinPhoto\" title=\"Event Hero Tip\" data-is-responsive=\"false\" data-display-mode=\"fitWidthStrict\" data-content-padding-horizontal=\"0\" data-content-padding-vertical=\"0\" data-exact-height=\"318.0483870967742\" data-disable-image-auto-layout=\"true\">\n<div class=\"s_heNoSkinPhotoimg\" data-has-bg-scroll-effect=\"\" data-style=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18474\" src=\"http:\/\/www.myklroventine.com\/_dev\/eventheroes\/wp-content\/uploads\/2019\/09\/f8536f_c98993882f5b4e7b962b82d843a639cb.jpg\" alt=\"\" width=\"319\" height=\"319\" srcset=\"http:\/\/www.myklroventine.com\/_dev\/eventheroes\/wp-content\/uploads\/2019\/09\/f8536f_c98993882f5b4e7b962b82d843a639cb.jpg 319w, http:\/\/www.myklroventine.com\/_dev\/eventheroes\/wp-content\/uploads\/2019\/09\/f8536f_c98993882f5b4e7b962b82d843a639cb-80x80.jpg 80w, http:\/\/www.myklroventine.com\/_dev\/eventheroes\/wp-content\/uploads\/2019\/09\/f8536f_c98993882f5b4e7b962b82d843a639cb-300x300.jpg 300w, http:\/\/www.myklroventine.com\/_dev\/eventheroes\/wp-content\/uploads\/2019\/09\/f8536f_c98993882f5b4e7b962b82d843a639cb-36x36.jpg 36w, http:\/\/www.myklroventine.com\/_dev\/eventheroes\/wp-content\/uploads\/2019\/09\/f8536f_c98993882f5b4e7b962b82d843a639cb-180x180.jpg 180w, http:\/\/www.myklroventine.com\/_dev\/eventheroes\/wp-content\/uploads\/2019\/09\/f8536f_c98993882f5b4e7b962b82d843a639cb-100x100.jpg 100w\" sizes=\"auto, (max-width: 319px) 100vw, 319px\" \/><\/p>\n<p class=\"font_8 color_11\"><span class=\"inherit-font-size\">\u00a0<\/span><\/p>\n<p><strong>2)\u00a0\u00a0 \u00a0Present them as Experts<\/strong><br \/>\nIf you do a speed networking event, have each sponsor present or host a table highlighting their expertise so attendees can ask questions. This gives them credibility and puts them in the position to sell to your attendees without being \u201csalesy\u201d.<\/p>\n<p class=\"font_8 color_11\">No one wants to be \u201csalesy\u201d and your attendees don\u2019t want to be sold to. This practice is the best way to give your attendees information they are interested in and to allow your sponsors one-on-one time with attendees that are interested in what they offer.<\/p>\n<p class=\"font_8 color_11\"><strong>3)\u00a0\u00a0 \u00a0Feature sponsors as speakers for breakout sessions<\/strong><br \/>\nHave your sponsors speak on their expertise and be the featured speaker for a breakout session. This is a great way to fill your program with speakers that will speak for free.<\/p>\n<p class=\"font_8 color_11\">This method also sets your sponsors up for success. A well delivered presentation will automatically make them the expert in the field and people will approach them for more information following their speech.<\/p>\n<p class=\"font_8 color_11\"><strong>4)\u00a0\u00a0 \u00a0Highlight sponsor logos and names\u00a0<\/strong><br \/>\nUse the walk in and out of your general session as time to flash sponsors\u2019 names on screen \u2013 this builds sponsor loyalty. They are your audience and funders for your show; show them the LOVE!<\/p>\n<p class=\"font_8 color_11\">The screens in your general, opening, and closing sessions should be used to the fullest. There will be approximately 30 minutes before the event that guests will be entering the room and getting situated.<\/p>\n<p class=\"font_8 color_11\">Use the visual space to thank sponsors, do light housekeeping, remind attendees of special events or breakout meetings but really use that time for sponsorships. If your sponsors have commercials or YouTube movies, you could play those as well.<\/p>\n<div id=\"innercomp_txtMedia4ph\" class=\"s_heNoSkinPhoto\" title=\"Event Hero Tip\" data-is-responsive=\"false\" data-display-mode=\"fitWidthStrict\" data-content-padding-horizontal=\"0\" data-content-padding-vertical=\"0\" data-exact-height=\"318.0483870967742\" data-disable-image-auto-layout=\"true\">\n<div id=\"innercomp_txtMedia4phlink\" class=\"s_heNoSkinPhotolink\">\n<div id=\"innercomp_txtMedia4phimg\" class=\"s_heNoSkinPhotoimg\" data-has-bg-scroll-effect=\"\" data-style=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18475\" src=\"http:\/\/www.myklroventine.com\/_dev\/eventheroes\/wp-content\/uploads\/2019\/09\/f8536f_7b13877a47604e1f920322ff2287430d.jpg\" alt=\"\" width=\"319\" height=\"319\" srcset=\"http:\/\/www.myklroventine.com\/_dev\/eventheroes\/wp-content\/uploads\/2019\/09\/f8536f_7b13877a47604e1f920322ff2287430d.jpg 319w, http:\/\/www.myklroventine.com\/_dev\/eventheroes\/wp-content\/uploads\/2019\/09\/f8536f_7b13877a47604e1f920322ff2287430d-80x80.jpg 80w, http:\/\/www.myklroventine.com\/_dev\/eventheroes\/wp-content\/uploads\/2019\/09\/f8536f_7b13877a47604e1f920322ff2287430d-300x300.jpg 300w, http:\/\/www.myklroventine.com\/_dev\/eventheroes\/wp-content\/uploads\/2019\/09\/f8536f_7b13877a47604e1f920322ff2287430d-36x36.jpg 36w, http:\/\/www.myklroventine.com\/_dev\/eventheroes\/wp-content\/uploads\/2019\/09\/f8536f_7b13877a47604e1f920322ff2287430d-180x180.jpg 180w, http:\/\/www.myklroventine.com\/_dev\/eventheroes\/wp-content\/uploads\/2019\/09\/f8536f_7b13877a47604e1f920322ff2287430d-100x100.jpg 100w\" sizes=\"auto, (max-width: 319px) 100vw, 319px\" \/><\/p>\n<p class=\"font_8 color_11\"><span class=\"inherit-font-size\">\u00a0<\/span><\/p>\n<p class=\"font_8 color_11\"><strong>5)\u00a0\u00a0 \u00a0Give them stage time<\/strong><br \/>\nFor your presenting sponsor \u2013 let them introduce your keynote speaker. For example, imagine you are bringing in the best NFL football coach to ever live and he\u2019s talking about how to produce winning teams and be a great leader. What sponsor wouldn\u2019t want to introduce this guy??<\/p>\n<p class=\"font_8 color_11\">Being the sponsor associated with the NFL football coach with the most wins places your sponsor in a great position to look like the winner as well. Done right, that sponsor will be sure to support your event in the future.<\/p>\n<p class=\"font_8 color_11\">Your sponsors are the lifeline to your event. In order to keep them coming back year after year, show them the love. It is important that your sponsors are made visible to your attendees to highlight exceptional business services that benefit your constituents.<br \/>\nOne important tip to remember: Make SURE that you spell your sponsor\u2019s business name correctly on all formats. Check, double check, and triple check to avoid embarrassment and lost revenue.<\/p>\n<p class=\"font_8 color_11\">How do you show your sponsors love?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Event sponsors go out of their way to provide financial assistance so that you can achieve your event goals. A successful event can hinge on the amount of sponsors and assistance they provide. Because of the important role that they play, it is vital to make sure that they get proper recognition and that you [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":18473,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[28,23,24,20],"class_list":["post-18472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-business-development","tag-create-plan-manage","tag-event-planning","tag-planning-tips"],"_links":{"self":[{"href":"http:\/\/www.myklroventine.com\/_dev\/eventheroes\/wp-json\/wp\/v2\/posts\/18472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.myklroventine.com\/_dev\/eventheroes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.myklroventine.com\/_dev\/eventheroes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.myklroventine.com\/_dev\/eventheroes\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/www.myklroventine.com\/_dev\/eventheroes\/wp-json\/wp\/v2\/comments?post=18472"}],"version-history":[{"count":2,"href":"http:\/\/www.myklroventine.com\/_dev\/eventheroes\/wp-json\/wp\/v2\/posts\/18472\/revisions"}],"predecessor-version":[{"id":18477,"href":"http:\/\/www.myklroventine.com\/_dev\/eventheroes\/wp-json\/wp\/v2\/posts\/18472\/revisions\/18477"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.myklroventine.com\/_dev\/eventheroes\/wp-json\/wp\/v2\/media\/18473"}],"wp:attachment":[{"href":"http:\/\/www.myklroventine.com\/_dev\/eventheroes\/wp-json\/wp\/v2\/media?parent=18472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.myklroventine.com\/_dev\/eventheroes\/wp-json\/wp\/v2\/categories?post=18472"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.myklroventine.com\/_dev\/eventheroes\/wp-json\/wp\/v2\/tags?post=18472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}