It’s Starbucks 40th anniversary this week. You may have noticed their Foursquare campaign aimed at spreading the love and giving away gift cards to a select number of folks who check in before Saturday. Their new branding also started appearing in stores this week.

I wrote about their new wordless logo a few months ago. Although I was skeptical then, I have to say I really like the look now that’s it’s being put into place. The cup design is so simple and clean. I never consciously thought about needing more white-space on my daily dose of caffeine, but it really makes a difference. Check out The Dieline for more of these mouthwatering packaging pics.

Has your location rolled out the new designs yet? What do you think?