Comedy Central revealed their new logo today, the first major logo change for the cable channel in nearly 10 years. Bob Salazar, senior vice president/creative director, brand creative for Comedy Central says it is “…more than a logo, it is everything you know about Comedy Central but in this more modern proposition.”
I’m not sure it’s all that, but I’m a sucker for typography-based logos. The more I look at it, the more I like it. While simple on the surface and bearing more than a passing resemblance to the copyright symbol, the new mark is certainly a bold departure from style of the network’s previous logos.
However, it’s dead on with the new visual direction they’ve introduced over the past few months. I’ve been appreciating the distinctive look of their show promos lately. They feature giant text, fun typeface parings in bright, saturated colors on simple black backgrounds cut together in quick snippets. They practically jump off my HDTV.
Some may take issue with the minimalism of the new logo. But as Punchline Magazine aptly predicts, “…it’s not going to create a massive uproar. Why? Because it’s not totally shitty.” The recent Gap Debacle (unveiling and quickly scrapping, their new logo) has probably given many a reason for caution when rebranding.
It’s also important to remember this is a logo for TV. It’s not meant to be static. It really comes to life in this video by Comedy Central highlighting how it will be used in promos in the coming months. I think it was a brilliant move to release this with the new logo. The context really helps us “get it.”
What do you think? Love it? Hate it? Canceling Comcast this moment? I’d love to hear about it in the comments.Tags: Comedy Central, new logo, rebranding