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Are you master of your domain name?

July 1st, 2008  |  trends  |  3 Comments


Photo by coba

Adele McAlear wrote a great post this week about ICANN’s decision to remove restrictions on top level domains (TLDs). Essentially this means that .com and .net could soon be replaced by .anything and .everything. This started me thinking about how I have been using web addresses/URLs lately. More specifically, how I haven’t been using them very much at all.

For the average user, typing a full web address is probably a common occurrence. I’ve even resorted to the “type-in” technique to find a new site occasionally. However, I find myself visiting the address bar much less as the primary means of navigating the web. Yet I discovering new sites all the time. What changed?

An over-reliance on Google search probably accounts for much of this shift (I even use it as a spell-checker). All the blogs I frequent are already in Google Reader, new ones are just a subscribe click away. I’ve filled my bookmark toolbar with links to the social networks I’m most active in. Anything without an RSS feed that I want to refer to gets added to del.icio.us. Most of the new sites I visit are via hyperlinks in something I’m reading or referrals from other “trusted sources.”

Twitter’s 140-character limit has increased the popularity of a number of URL-shortening services like TinyURL and is.gd. StumbleUpon, and other sites that collaboratively filter links, are built around the concept of browsing without the address bar.

Given the sheer number of domains currently in use and the prospect of an unlimited number of new TLDs to contend with, how much longer before the address bar becomes irrelevant (or relegated to a much less prominent location in the browser)? What about the rise of the Semantic Web, where all kinds of data, not just web pages, is interconnected? Are we at the dawn of a new way to experience the web? I’d be interested in your thoughts.


Tags: adelemcalear, collaborativefiltering, del.icio.us, google, googlereader, icann, is.gd, semanticweb, stumbleupon, tinyurl, tlds, urls

Responses

Mykl - I’m glad my post inspired you. I’d not really considered the idea of the Web without an address bar, but upon examination, I too use it very little. My Web experience is more-and-more by link referrals - bookmarks, blog posts, Tweeted links, FriendFeed, Google Reader, and as you mentioned, Google search results. Interesting. Now you’ve got ME thinking!

Adele McAlear on July 1st, 2008 at 8:04 pm

It’s more free market evolution than other things since it’s on more of a level playfield. If there are 1.4B web users on the planet, I’m not sure what constitutes a critical mass for whatever the next method would be.

I would expect that the social referrals would be one way, but it’s going to take a hell of a long time for them to overcome the Mainstream Search Engines. Along the same lines, research/news story/blog reference hyperlinks (egads - what hyperlinks were originally intended for!) do have some traction today since people usually go to a source that they trust or agree with.

Al Kolman-Stich on July 9th, 2008 at 8:56 am

Mykl,

Marshall K. at ReadWriteWeb had a post (http://twurl.cc/2u4) that hit on the fact that very few users actually make use of the address bar. As became apparent in the comments on that post, it turns out a lot of us skip the address bar and instead enter URLs, site names or even name fragments into Google search. One, we trust that Google will decipher our misspellings or compensate for our poor recall of domains (”hmm, was that a .com or .org?”). But since bandwidth isn’t an issue for many of us, it’s no big deal — and actually a welcome form of protection from accidentally going to the wrong site — to view a list of search results before clicking through to the intended site. A second more, in exchange for accuracy and peace of mind.

So, all that to say that perhaps the address bar is like the appendix of the browser. It once served a function, but evolution has made it obsolete.

Don Ball on July 18th, 2008 at 3:29 am

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Hi there. I'm Mykl Roventine. I design things like web sites, user experiences and marketing strategies. This is my personal blog (not affiliated with any employer or client) where I write about about web culture, design, coffee and music.  More →



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