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They’re listening. Are you?

May 7th, 2008  |  trends  |  4 Comments


Photo by keela84

It all started a few weeks ago. I had recently given into the hype and begun using Twitter. I quickly became addicted to the micro-blogging platform and a bit of a zealot, trying to convert everyone I met into a user. But this isn’t about that. I’d like to focus on the day I realized how powerful the twitterverse (yes, people call it that) really is.

One evening while watching CNN I tweeted (people call it that too) about Anderson Cooper. Not 24 hours later, Anderson Cooper was following me on Twitter. Now, as of this writing he’s following 1,498 others. But what stuck with me was that he had been listening. He took the time to set up an alert. He gets it. Not many other journalists do right now. After reading his tweets, I discovered that he’s actually very funny too.

Lightning struck again this week when I tweeted a link to a thoughtful piece about Zappos that Tim Brunelle had written for talentzoo.com. The article mentioned Zappos and their innovative use of Twitter for customer service. Less than 5 hours later Zappos CEO Tony Hsieh was following me. Again, he’s listening. He’s also a voracious Twitterer. He gets it too.

Slowly the potential power of this platform is sinking into mainstream America. Comcast, of all companies, now has a dedicated staffer monitoring Twitter and blogs for complaints. They’re beginning to get it.

How about your company? Are they listening? Do they get it?


Tags: andersoncooper, comcast, listening, timbrunelle, twitter, zappos

Responses

Are you sure that’s the REAL Anderson Cooper?

Munch on May 7th, 2008 at 10:23 pm

Pretty sure. I’ve been following him for a few weeks now and he seems genuine. It doesn’t have that forced quality that many fake Twitter accounts often have.

Mykl on May 7th, 2008 at 11:49 pm

Thanks for following me on Twitter! :) Last week a posted an overview of it’s use http://conniebensen.com/blog/2008/05/07/ideas-for-using-twitter/

And it’s a great platform to connect with my favorite authors on: Shel Israel has become a good friend because of it, Geoff Livingston & I talk about blogging, etc. Guy Kawasaki & Robert Scoble interact with people making it fun to watch & listen to.

It’s a totally unique experience! highly recommended!

Connie Bensen on May 12th, 2008 at 9:44 am

After having been on there for a few months, its use as a communication medium is quite apparent. Probably most the pronounced examples were during the Republican National Convention when protest groups were Tweeting on their phones to receive instant live updates on events in the area, plus during the rest of the election with people Tweeting the debates, spots on SNL, and election day anomalies.

With the higher volume encountered during the debates, the serial nature of the site (ie: all the tweets are probably saved chronologically and then each user gets their feed off the mother ship, filtered for who they’re following), combined with the sheer volume of users did create system delays upwards of 10-15 minutes. There’s probably a work-around, but it seems analogous to sensory overload for the human brain. “We need more servers!”

Al on November 13th, 2008 at 11:52 pm

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Hi there. I'm Mykl Roventine. I design things like web sites, user experiences and social media strategies. This is my personal blog (not affiliated with any employer or client) where I write about about the social web, typography and coffee.  More →

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