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I like my coffee hot, and offensive

May 24th, 2008  |  coffee  |  3 Comments

Starbucks cups and their jackets have been sporting a new design for the roll-out of Pike Place Roast. Hearkening back to their roots (the first store was in Seattle’s Pike Place Market), they feature a version of the original Starbucks logo. The main figure, often mistaken for a mermaid in the modern logo, is actually a siren. It’s this retro imagery that is stirring up something of a controversy in San Diego of all places.

According to a startribune.com article from 5/16: A Christian group called The Resistance says the new image “has a naked woman on it with her legs spread like a prostitute,” Mark Dice, founder of the group, said in a news release. “Need I say more? It’s extremely poor taste, and the company might as well call themselves Slutbucks.”

Seriously? I suppose there’s something of a mystique about the women in question, but she’s no Julia Roberts. Ironically, this version is a bit more modest than the original (think in terms of strategic hair placement). The evolution of the Starbucks logo is quite an interesting story in its own right.

I’m actually more offended at the idea that McDonalds is now serving lattes, mochas and cappicinos! Not surprisingly, early reviews (latte, mocha) are lukewarm.

Does anything get you hot and bothered about coffee?


Tags: areyoukiddingme?, coffee, controversy, design, logo, mcdonalds, starbucks

Responses

I love Starbucks! Been a coffee drinker for years - in fact I love starting out my day with a couple cups while reading my morning emails and checking other blog stats. It’s fun.

It also makes it easier to, well, shall I say, get rid of internal bodily waste in the morning? LOL.

Stephen Hopson on May 25th, 2008 at 7:23 pm

The picture makes me uncomfortable just because it looks like a mermaid splitting herself in twain. Ow. But I would totally buy coffee from a place called Slutbucks.

Jenny, Bloggess on May 28th, 2008 at 6:46 am

This post has provoked such wonderful imagery! Thanks *cough* Stephen.

And Jenny, you’re onto something there. I think there’s real opportunity in the Hooters/Starbucks mashup space. Any VC’s reading this?

Mykl Roventine on May 28th, 2008 at 3:16 pm

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Hi there. I'm Mykl Roventine. I design things like web sites, user experiences and marketing strategies. This is my personal blog (not affiliated with any employer or client) where I write about about web culture, design, coffee and music.  More →



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