Have I mentioned that I am LOVING the Conversations About the Future of Advertising series? On deck this week was Matt Dickman, blogger and director of Digital Marketing for Fleishman-Hillard. His blog, Techno//Marketer is outstanding and is listed as one of the Advertising Age’s top 150 marketing blogs.

He had some great insights into “micromedia” especially Twitter. I have to admit that I gained a much greater understanding of this micro-blogging platform and the various ways it can distribute content. I’m embarrased to admit that I’ve been on the fence for some time about whether to sign up but Dickman presented a really compelling argument for using it. The example, successful and tragic, of businesses on Twitter were really eye opening.

Another point that stayed with me was about using the same photo across all your social networks to better establish your personal brand (see his example above). I already do this, but only because I’m not a big fan of my self portraits. I think I’ll adopt his reasoning, it makes me sound smarter.

Listen to the podcast or the the slides with audio commentary.

UPDATE: I took the plunge, follow me on Twitter at http://twitter.com/myklroventine

Tags: catfoa, mattdickman, micromedia, technomarketer, twitter